The Western Automotive Journalists organization gathered this week in beautiful Monterey, Calif. to test drive the 2008 sports and luxury car field from virtually every automaker doing business in North America. Journalists from up and down the west coast arrived to test the full fleet of 2008 cars on the winding mountain roads of Carmel Valley and at speed on the track at Mazda Raceway Laguna Seca.
Yes, that's the new Nissan GT-R parked next to the NISMO Edition 350Z in the photo to the right. Yes, they're as good as you think they are.
Events such as this serve a number of purposes, including a rare chance for side-by-side tests of comparable cars from different automakers, and also to allow a relaxed atmosphere to talk shop with the manufacturer representatives. But I wouldn't lie to you and tell you it was anything like working - this event is big-time fun.
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Audi of America Inc. debuted the 2008 A4 Special Edition this week at the Chicago Auto Show. The new configuration was created for customers wanting a thoroughly modern German luxury sport sedan with more exterior appeal and attractive packaging. This adds to the popular S line exterior bumpers and grille introduced as standard features on the A4 for the 2008 model year, which include a sportier front bumper and grille design, lower side door flares, and integrated rear trunk lid spoiler.
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Nothing better to do on a cold morning in Moscow than to cook some yummy donuts in your $100,000 sports car. Apparently, this isn't such an uncommon sight, as traffic is passing as usual. Click the jump to see the tool in action. Of course, we'd love to be just such a tool.
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Audi of America Inc. says it will boldly declare its intention to redefine luxury in the automotive segment with its first Super Bowl ad in nearly 20 years. The 60-second ad, which was inspired by the Oscar-winning film “The Godfather,” is critical to connecting with luxury vehicle customers. In addition to the creative content associated with the epic film, the ad features prominent placement of the Audi R8, the brand’s first mid-engine street-going sports car.
Continue reading "Audi Takes An Interesting Direction in Super Bowl Advertising" »
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